Many businesses have taken to employing a content writer to expand on or take over their business website or blog. But what is a content writer, and how do you become one?
What is a content writer?
A content writer creates web content and copy for blogs, businesses and newspapers. They can be directly employed by a company or work freelance for a variety of clients who they work with closely to learn about their business, place in the market and the audience they are trying to appeal to.
They research relevant topics, keywords and associated content to create relevant and high-quality content their clients want to share and customers want to read.
How do I become a freelance content writer?
While there is no formal training required to become a content writer, an impeccable grasp of your native language, grammar and spelling is a must. Experience in writing, working with or for businesses and a comfortable writing style are also all important skills for a content writer to have.
Getting an online portfolio together so that agencies and clients can find you, read examples of your work and then contact you easily is also an important step in becoming a content writer.
Ensure you have a solid, updated LinkedIn profile and check out sites like People Per Hour. Although you’ll often be competing with very cheap content, don’t be disheartened. Good content writers can make good connections and impress clients, and you’ll often find that one-off jobs turn into more lucrative repeat business.
What makes a content writer successful?
Anybody can write, but successful content writers are able to sound knowledgeable in a wide range of topics, even ones they’ve not much experience of.
They have a customer-friendly and comfortable writing style that can be adapted to match their clients’ needs and they will have up to date knowledge of SEO. Ideally, they will also be familiar with WordPress and HTML.
How do I know if my skills are good enough?
If you’re interested in becoming a content writer, then please contact us with your portfolio and we will let you know if we think you have what it takes as well as look at putting you in touch with potential clients.
We also have a fun grammar test below, from Language Line, so you can see how good your grammar skills really are!