What is SEO and why is it important for my website?

SEO: What is it and why is it important?

SEO is short for ‘search engine optimisation’. It is the process of ensuring your website can be found by search engines when people type in words or key phrases relevant to the products offered by your website.

How do I improve my website’s SEO and search engine ranking?


The best way to improve your website’s SEO is by writing customer friendly, relevant content that people want to share. High-quality content including the keywords and phrases that people are searching for is a highly effective way of increasing your website’s rankings. If your content is being shared, that further improves your SEO and search engine rankings.

Link building

Link building is the process of getting other websites to link to you. It’s one of the hardest parts of search engine optimisation but high-quality links – that is, links from websites search engines see as ‘trusted’ or ‘high quality’ – is a brilliant way to move your page up the rankings.

The more authentic, high-quality links your website has pointing to it, the more your website is seen is trustworthy and authentic. Blogger outreach campaigns are a great way to get quality links back to your website.


Keywords are an extremely important part of SEO. They are the words users are typing into search engines to find content like yours. So they need to be on your website, in your text, headers and your images.

However, to use keywords in an effective and relevant way you may need to do some keyword research.

The research will help you find out what the potential users of your website type and what they are searching for. You can then tailor your content around these keywords and phrases to attract more potential clients and customers.

What is SEO and why is it important for my website?

SEO should be part of your internet marketing strategy

You could have the best website in the world, but if it isn’t optimised correctly nobody will find it!

Make sure search engine optimisation is included in your marketing strategy and take a look at our article about why a blog is invaluable for your business.

Don’t be sucked into link farms or paid links

Most business owners will have seen or received emails from people claiming to offer link placements on their websites for small amounts of money, which can seem like an incredibly tempting way to gain fast traffic to your website.

However, as tempting as it may be to buy links to your website the problem with ‘link farms’ is that they are often classed as low quality or untrustworthy by search engines. The websites contain little or no quality content and so they aren’t counted as a credible source.

The result is that the links featured on them are ignored and your website won’t move up the rankings or worse, you will be issued with a google penalty and your website could be removed from search engines altogether.

Let Bubble Content help your website shine with our content creation and SEO services.

Contact us for more information and to discuss your business needs.

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